A responsive website will automatically format itself to fit the device it’s loaded on—whether that’s a desktop computer, mobile phone, or tablet. Years ago, consumers hardly used their phones to go online; tablets weren’t nearly as popular as they are now, either. And depending on how far back your website goes, it may have been designed during a time when neither of these items really existed (Zack Morris’s clunker of a cell phone doesn’t count.) Because just about everyone goes online with cell phones and tablets nowadays, ensuring your website is responsive is essential.
If a website’s design is significantly outdated, it won’t be responsive at all and won’t automatically format to fit a mobile device. Instead, you’ll see a shrunk-down version of the desktop site, which can be a total nightmare for someone to deal with.
According to Search Engine Land, more than one billion Internet users today primarily use mobile devices. Consumers are doing the majority of their purchases on their cell phones as well. As such, it’s more important than ever to have a responsive web design if you operate an online store. With all of the online shopping options out there now, people usually won’t have the patience to deal with a website that fails to load properly on their mobile devices, and they will just move on to the next. This means you could be losing a lot of potential customers and revenue as a direct result of a poor website design. Ensuring your website is responsive can be one of the best investments that you make for your online business.
If you want your website to rank well in search engines, you should make sure it’s responsive. Not only does Google have its own algorithm for mobile search, but a responsive website has improved SEO rankings overall.
Not sure if your current website design is responsive? You can easily check by pulling it up on your mobile device, or using Google’s mobile-friendly test tool.
If your web design is outdated and you’re in need a new design that’s responsive, or you’re starting from scratch and looking to build a brand new website, contact the team at 1Brand Creative Group today.
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